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Reflecting an interior designer’s aesthetics from home to web

Amy McFadden is an interior designer with a focus on bath design. Her designs have a clean aesthetic, are not over-styled, and make an impactful statement. Amy needed a new website that better reflected her personal design approach, as well as one that could be easily maintained over time.

Our approach

Above all, Amy sought a website that fully embodied her own interior design sensibilities. Amy’s work is minimalist, high-end, and unique, which posed an exciting challenge to recreate.

Meeting these goals required creating a novel custom layout system built on carefully overlapping sections that slide smoothly as visitors explore. The deliberate overlaps recall the precise geometry Amy employs in her work, and the sliding provides an elegant, fluid motion that keeps the site engaging.

We also integrated advanced systems to control page transitions, replacing jarring navigation shifts with seamless, smooth transitions to continue the luxurious feel as users move through the site.

“I am so pleased with my new website and so excited to share it. Thank you for working with me and sticking it out all this way!! It captures everything I wanted to achieve and you made it fun and painless.”

Amy McFadden