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Helping a tea-forward kombucha company stand out from the crowd

As a brand new kombucha company, Camellia Grove needed to establish an online presence with a website for marketing growth and for customers and vendors to learn more about them.

Website approach

We created a look that was clean, pure, and joyful, inspired by the white and gold accents of the established branding. In keeping with this modern, young company we created fun, unique interactions to highlight Camellia’s kombuchas. To elevate the brand, we set up the ability to drive content marketing and lead generation with a blog, social media, and a newsletter.

We included a page for media assets to drive efficient business from wholesalers and distributors as well as credibility. We also included robust functionality for location searching, for ease of use by local customers.

Kombucha features

To celebrate the launch of Camellia’s unique kombuchas, we created several unique features on the website to highlight the new product range. On the homepage, a rotator cleanly slides through the label designs overlaid on a still photograph. These flavors link to the Kombucha page, which brings in bold blocks of color to display the ingredients and nutrition facts Camellia sought to include. These features provide a unique highlight to these new entrants in the kombucha landscape and emphasize the cohesion of the product lineup.

Ongoing support

Post-launch, we continue to work with Camellia Grove to support their marketing efforts. We provide design and technical support for the following:

  • Label designs for new flavors
  • Carrying case design
  • Tap handle design
  • Design for sales sheets, flyers, and event signage
  • Print ad design
  • Apparel design
  • Website content updates
  • Website hosting and maintenance

“When designing our website, they came with wonderful ideas of how to make it innovative and beautiful. They’re always very responsive, thorough, helpful, and creative when we come to them with questions or design needs.”

Meagan & Joe