A fresh update for an established real estate agent
Judie Dunken has helped clients find their dream home in Portland, OR for over 28 years. Unhappy with her existing site, Judie sought a revitalized website that better directs potential buyers to her listings, and demonstrates her commitment to the Portland Pearl District and those who call it home.
Classic professional style
Judie wanted her new site to have a more traditional aesthetic, moving away from the lime green accents and playful style of her previous one. We selected a new navy & bronze color palette reflecting the luxury of the homes she sells, paired with a traditional serif font to evoke a classic, historical feel. Overall, we kept the design clean and simple to communicate that working with Judie is easy, streamlined, and successful.
Beyond being a notable Pearl District realtor, Judie serves as a steward of the District itself, helping support businesses and residents make the neighborhood all it can be. We pulled the photography front-and-center to showcase all the Pearl has to offer, and created blog and business directory layouts to let Judie illustrate her commitment to her community.
Many real estate websites rely on the MLS system for their listings, but the personal nature of Judie’s business called for a unique solution. We created a custom listing management system that features her beautiful photos, neatly presents important property details, and provides a direct pathway for potential clients to connect with Judie. We also carefully tuned the editing system, allowing Judie’s team to manage their listings easily without requiring our help.