Designing with the environment in mind


IV was created by a group of friends who share a desire for adventure and a powerful appreciation of the Earth’s beauty. IV beverages fuel customers’ journeys – whether to the top of the corporate ladder or the top of a mountain – all while giving back. They believe in a sustainable supply chain and support non-profits dedicated to environmental advocacy.

IV Beverage was looking for a redesign of their 01 series bottle label that better represented their branding and environmental mission.

Our approach

Using landscape topography to inspire the packaging design, we incorporated deep earth tones and textures to fulfill their brand messaging. Following the packaging design, we continued supporting them with additional marketing materials, pitch decks, and website design help to ensure all of their branding was consistent and cohesive.

“Katie and Mark are absolutely amazing to work with. They were able to take our raw concepts and turn them into some amazing finished products. I would highly recommend this service; deadlines were always met, there was always a great give-and-take when it came to feedback and making our wildest wishes come true. They set expectations very well and then met them every time. “

Branden Yob