A website redesign for a beloved animal refuge
Odd Man Inn’s animal refuge in Jamestown, Tennessee provides safety and rehabilitation for over 200 animals of all shapes and sizes. Through education and public outreach, they promote animal compassion and sustainability to improve the world far beyond the boundaries of their property.
Odd Man Inn reached out to us after having completed two recent website redesigns, neither of which fully reflected the spirit of their organization. Beyond capturing this essence, they wanted their new website to be easy for them to edit, better direct users to important calls to action, and support them for many years into the future.
Our approach
Earthy modern design
The animal refuge at Odd Man Inn is essentially a farm, and we wanted their website to capture the grit of their work while keeping a clean, modern aesthetic.
Inspired by their photography, we picked a muted color palette to lay the foundation for an earthy ambience. We featured photography prominently and added ‘torn’ edges to create a rustic feel with contemporary style. We also added names that appear when images are hovered to further connect site visitors with the animals Odd Man Inn cares for.
E-commerce capabilities
Odd Man Inn wanted additional opportunities to generate revenue beyond pure donations, so we integrated WooCommerce to allow them to sell merchandise and memorabilia. Their shop includes both a variety of physical products like shirts and stickers as well as digital downloads like photography of their most famous residents. Bolstered by marketing on their social media channels, their online shop has generated significant income to help support the animals they care for.
Future flexibility
One of the most important of Odd Man Inn’s requests was for their new site to be flexible, and during the course of the project, we had an opportunity to demonstrate this adaptability. When we started the project, Odd Man Inn was located just across the river from us in Washougal, Washington, but as the project wrapped up, they began the process of acquiring a pig sanctuary in Tennessee and move their operation there. The website was able to support these major changes to their organization with very little additional work, and Odd Man Inn has made significant content changes after the move without requiring our assistance.
