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Establishing a web presence for a niche real estate business

Chris Mackovjak is a real estate broker and downsizing specialist who provides smooth transitions for clients selling their current single-family homes and downsizing into condominiums.

Without an existing site, Chris needed a team who understood how to convey the niche business he was running in the world of real estate.

Our approach

For this type of project, highlighting Chris was just as important as highlighting his services. Our homepage introduces him with a playful pronunciation guide and directs visitors to the about page, where we showcase his unique story with pictures for relatability. To make the site feel even more customized to Chris, we incorporated illustrations of Portland that set a professional and friendly tone.

The content describing Chris’s downsizing services was quite detailed, so we paid careful attention to organize it into tidy lists for easy readability. People who want to learn more from Chris can receive his free ebook by signing up for the newsletter, which we integrated with Hubspot so Chris can better track and engage with his potential clients.

“I needed a website that fit my personal brand and could convey a lot of information clearly. What stands out to me is their ability to take an idea and turn it into a really well performing site. I’ve happily recommended them to other business owners.”

Chris Mackovjak