Collaborating on an interactive Octoberfest experience
Jack’s Abby Brewing sought to celebrate their Copper Legend Octoberfest lager with a complete sub-brand and interactive experience celebrating Octoberfest.
In collaboration with 26Five, we were approached to design and develop a website for Copper Legend. The site needed to attract visitors who love all things Octoberfest, including the history, recipes, events, games, and competitions.
Our approach
Katie (our head of design), created both Jack’s Abby’s original branding and their Copper Legend sub-brand, so we were very familiar with the desired aesthetics for this project. It was a fun challenge using the style guide that until now had only been used for print applications, and applying it to the web. With fun diamond motifs and styles inspired by Germany, this project was one we thoroughly enjoyed bringing to life.
Award winning design
In 2022, our site won a ‘Platinum Crushie’ Award for Best Website Design / Best Design at the Craft Beer Marketing Awards.
Prost to that!
